Your audiences can pick up on tired branding and lose trust in your business. Team Jester has written extensively on the importance of solid branding. But keep in mind that honing your brand voice takes maintenance. This facet of your business has no end…
Here at Jester, branding is one of our specialties. For businesses, it’s important to understand what goes into a strong, identifiable brand — both the integral components of what makes a brand so eye-catching and exactly how to achieve that for your own business!…
Humans have used brands as a way to distinguish themselves for over 4000 years. The practise of branding is believed to have begun with the ancient Egyptians, who began branding their livestock as early as 2,700 BCE. Simply put, a brand is a tool…
Ethos, Pathos and Logos – Your tools for a successful campaign Advertising and marketing rely heavily on Aristotle’s three techniques of rhetoric – ethos, pathos and logos. You have experienced one or all of them while watching, reading or listening to an advertisement. According…
The importance of empathy in branding and marketing What do all your closest friends have in common? What makes you trust them? Why do you open up to them, let them in on your secrets and troubles? Because they empathize with you. Because you…
Establish relatability with your audience by telling your brand’s story Let us tell you a story… Of how the very prospect of reading a story piqued your interest and made you read beyond the headline. Throughout the history of humanity, stories have helped individuals…
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