There is a very simple explanation for why marketing works. Human nature. And it’s a good thing, too. If our brains weren’t capable of taking shortcuts and making rapid calculations below the surface of our awareness, we’d do nothing and be nowhere. We’d be…
Explainer videos attract and hold your audience’s attention faster and longer than text or audio alone. People want things fast. As mentioned in our post, 2022 B2B Social Media Trends being quick and efficient are game changers. Swiftness benefits business-to-business (B2B) and business-to-customer (B2C)…
Brand storytelling is a ubiquitous strategy that has been used to market products and services since the dawn of business. But with digital forms of communication ever-so-popular, and customers having instant and unabating access to information at all times, it has become more important…
Lack of clear communication when asking for a creative or solving a problem only leads to bigger problems Non-professional miscommunication often leads to arguments, and mutual alienation, with both parties opting to part ways or tolerate each other passively. But, often in professional miscommunication…
Here at Jester, we believe that telling a good story is the single most effective way to boost your online presence. But it can be a challenge to come up with those stories in your business. Today, we’re providing a little more insight on…
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