The importance of empathy in branding and marketing What do all your closest friends have in common? What makes you trust them? Why do you open up to them, let them in on your secrets and troubles? Because they empathize with you. Because you don’t feel that you are being […]
Establish relatability with your audience by telling your brand’s story Let us tell you a story… Of how the very prospect of reading a story piqued your interest and made you read beyond the headline. Throughout the history of humanity, stories have helped individuals and groups educate others, propagate ideas […]
In this day and age, your business needs a solid digital marketing plan more than ever, one that keeps up with the changing face of the digital landscape. From Facebook algorithms to Instagram Stories, staying on top of the latest trends and features can be a full-time job. And if […]
We hope you’re having a terrific summer! Jester has been busy as always, building beautiful websites, making excellent videos, rocking digital marketing and holding engaging training workshops for our clients. And speaking of training, we are now offering some exciting new advanced-level digital marketing workshops that you may be interested […]
We’ve all been there. We’re tasked with coming up with a great idea, but there we sit, staring at a blank screen, with nothing coming to mind. It’s frustrating, to say the least. I call it “The Curse of the Blank Screen”, and it’s to be avoided at all costs. […]
Jen came across this great blog post from Graphic Mama on 2018 graphic design trends that has inspired us to think about how incorporating what’s hot in design can work practically for your web site. Design is a fickle beast…one minute you’re right on trend and the next minute you’re […]
Here at Jester, we believe that telling a good story is the single most effective way to boost your online presence. But it can be a challenge to come up with those stories in your business. Today, we’re providing a little more insight on how you can find the stories […]
In the next installment of our 20 questions feature, we find out what there is to know about Jen, our fearless Creative Director. Do you have a nickname? Not that I respond to Hometown? Toronto aka The Six Dog or Cat? Dog (#hunterthewonderdoodle) First car? Cutlass Ciera (often mistaken for a […]
You’ve built a comprehensive and solid strategy. You’ve studied your audience. You’ve come up with some engaging campaigns, rolled them out, and measured the results. And you’ve done all this consistently and are now reaping the rewards of your social media prowess. Sound like a dream? For a lot of […]
We thought it would be fun to tell you a bit more about ourselves, so you can get to know Team Jester a bit better. Here are 20 questions that will do just that! Do you have a nickname? Sue, SuzieQ, Subaroo, The Muse, Smurphy Hometown? Ottawa Dog or Cat? Both! 3 cats […]