You may have heard the phrase “repurposing content” while floating around the internet — but what does it mean; what are its benefits; and how is it done? What does repurposing content entail? Before we dive into what repurposing content is, let’s discuss what it is not. Repurposing content does […]
We hear this term often enough these days, but do we fully understand what it means? Before we dive into its actual purpose, let’s infer what we can from the name — growth. Yes, exactly. Growing your audience as quickly as possible. That’s basically what it means. But isn’t that […]
A new year is right around the corner, and what better way to welcome 2022 in the marketing world than by exploring and predicting some trends that are likely to really take off throughout the year. Here’s a list of 4 trends that already have, and will continue to, gain […]
Omnichannel marketing — we briefly discussed it in our Five Digital Marketing Challenges that are Prevalent in 2021 blog. Here’s a little excerpt of what we said: “The digital landscape is more vast now than it’s ever been and it continues to grow rapidly. With so many new apps, social […]
SMS, more formally known as Short Message Service — or more normally known as texting. It’s 2021, which means everyone uses a smartphone. In fact, according to Statista more than 80% of the world’s population owns a smartphone. That’s equivalent to approximately 6.4 billion people. What makes this question so […]
For some time now, consumer behavior has been shifting. Old marketing tactics that used to prove effective are no longer the most optimal strategy. Perhaps the most relevant example of this is the ‘spray and pray’ tactic. The objective of spray and pray marketing is quite obvious — distribute your […]
One of the main goals of a content marketing strategy is to attract and engage new customers. But a content marketing campaign’s success is largely dependent on the content that you build to accompany it — things like the type of content and the quality of that content have a […]
In a rapidly evolving and increasingly complex digital landscape, digital marketers are the unsung heroes of brands around the world, helping get their businesses seen by the masses. In order to take full advantage of our digital world to market your business, you’ll need a special set of skills. Here […]
Marketing diversity is an extremely important part of a strong strategy. When you begin to spread your reach to various channels and employ a number of different tactics, your business’s marketing strategy immediately levels up. Diversification in marketing provides security, extended business potential, and helps you find new customers. Diversity […]
Seasonal marketing — the practice of advertising and marketing during specific times of the year. Think things like Christmas, Mother’s Day, and even complete seasons, like autumn (ahem… pumpkin spice everything). This form of marketing is often overlooked, but for businesses in e-commerce and other direct-to-consumer brands, it could be […]