Tech companies face some pretty unique challenges in marketing their products and services, particularly in the B2B space. Their offerings can often be complex and there is a tendency to focus on technical details rather than customer-centric messaging. Today’s tech companies need to leverage…
Blog
Non-Profit Marketing
Every non-profit organization has a story to tell, whether it’s a mission that inspires, a cause that drives action, or a vision for a better world. The meaningful stories of an organization and the people it serves are what motivate people to get involved….
Content Strategy
Imagine walking into a crowded room where everyone is talking all at once, yet somehow, one voice stands out. It’s not the loudest, but it’s the one that resonates with you. It’s speaking directly to your interests and passions. That’s what happens when your…
Branding
We get it—a brand is so much more than colours, fonts, or a catchy slogan. It’s how people feel when they experience your business. It’s the trust you build, the story you tell, and the reputation you carry. At Jester, we’ve just launched something…