In a rapidly evolving and increasingly complex digital landscape, digital marketers are the unsung heroes of brands around the world, helping get their businesses seen by the masses. In order to take full advantage of our digital world to market your business, you’ll need a special set of skills. Here […]
Marketing diversity is an extremely important part of a strong strategy. When you begin to spread your reach to various channels and employ a number of different tactics, your business’s marketing strategy immediately levels up. Diversification in marketing provides security, extended business potential, and helps you find new customers. Diversity […]
Seasonal marketing — the practice of advertising and marketing during specific times of the year. Think things like Christmas, Mother’s Day, and even complete seasons, like autumn (ahem… pumpkin spice everything). This form of marketing is often overlooked, but for businesses in e-commerce and other direct-to-consumer brands, it could be […]
Stealth marketing — is it an innocent tactic that helps attract attention, or a sly and unwelcome strategy that consumers are not particularly fond of? We wanted to break down stealth marketing, assess its classic and contemporary uses and let you judge for yourself whether or not it’s an ethical […]
Perhaps surprisingly, a staggering 70% of marketers did not have a virtual event strategy in place before COVID-19 pushed everyone into their homes and locked the door behind them. Since then, virtual events have exploded in popularity and gained an almost instant ubiquity that now seems so “normal”. The disconnect […]
Tips and trends seem to attract more limelight these days across the internet. We wanted to take a moment to look at some of the most prevalent challenges in the digital marketing space to see what we can learn from them and develop strategies to overcome them. Here are a […]
Here at Jester, branding is one of our specialties. For businesses, it’s important to understand what goes into a strong, identifiable brand — both the integral components of what makes a brand so eye-catching and exactly how to achieve that for your own business! A robust and solid brand identity […]
Word of mouth (WOM) has been around for millennia. It’s likely that before humankind had any sort of societal structure, that our ancestors were sharing information about a variety of things like good places to hunt or early tool design, and that their communities trusted and shared that information based […]
1. Artificial Intelligence (AI) It’s no surprise that AI is becoming increasingly popular throughout many facets of technology. So, it makes sense that marketers are taking advantage of AI technology, too. A great example of marketing-centred AI that is widely used today is chatbots. Have you ever been browsing a […]
Brand storytelling is a ubiquitous strategy that has been used to market products and services since the dawn of business. But with digital forms of communication ever-so-popular, and customers having instant and unabating access to information at all times, it has become more important than ever. What is brand storytelling? […]