Brand storytelling is a ubiquitous strategy that has been used to market products and services since the dawn of business. But with digital forms of communication ever-so-popular, and customers having instant and unabating access to information at all times, it has become more important than ever. What is brand storytelling? […]
Strong and effective marketing strategies start with a solid foundation. Like anything, outlining exactly what you need, your expectations, and your budget will help you build up an unshakable plan that will deliver. Here are some tips to help get you started: What are your business goals? With your business […]
A lot happens on the internet every second, in fact, there’s a website dedicated to visualizing the output volume of some of the internet’s most popular destinations and activities like Google, YouTube, Twitter, Facebook, Email, and more. For example, did you know that there are over 3 million emails sent […]
At Jester, we’re about more than just creating things for you—we also want to show you how to create things on your own and inspire you to take your project to the next level. That’s why we offer a variety of specialized training courses from social media to Shopify and […]
A Content Management System, or CMS, is one of the most important tools that small business owners have access to. A CMS is a piece of software that is used to manage, format, distribute, edit, and analyze digital content that you might be putting out for your audience. There are […]
What is User Experience? Most often abbreviated as UX, user experience is how an individual encounters and interacts with an interface. That interface could be a website, a survey, an email, an application, or something else entirely. As long as it’s being viewed on a piece of technology, and is […]
There are a myriad of benefits that come along with running an online business or store, some of which we highlighted in a previous post. But one of the most beneficial aspects of e-commerce is customer accessibility. E-commerce truly is a win-win when it comes to the shared perks between […]
By now, you’re likely tired of hearing some variation of, in these trying times…at the top of every article or post you’ve read over the course of the past year and a half—and we agree with you, so we aren’t going to say it. But what we will ask is, […]
Social media is a strange thing. Each platform requires specific strategies to reap the benefits of their respective algorithms, no matter how similar they seem on the surface. However, there are certain ‘blanket’ tools and strategies that you can use across all platforms to help drive your engagement. Tools First-up […]
Video is more popular now than it’s ever been—on YouTube alone, almost 5 billion (yes, billion) videos are watched every single day. Add in other social media channels like Facebook, TikTok and Instagram, and you virtually have an infinite amount of content being created and watched at any given time. […]