Stealth marketing — is it an innocent tactic that helps attract attention, or a sly and unwelcome strategy that consumers are not particularly fond of? We wanted to break down stealth marketing, assess its classic and contemporary uses and let you judge for yourself whether or not it’s an ethical […]
Perhaps surprisingly, a staggering 70% of marketers did not have a virtual event strategy in place before COVID-19 pushed everyone into their homes and locked the door behind them. Since then, virtual events have exploded in popularity and gained an almost instant ubiquity that now seems so “normal”. The disconnect […]
Tips and trends seem to attract more limelight these days across the internet. We wanted to take a moment to look at some of the most prevalent challenges in the digital marketing space to see what we can learn from them and develop strategies to overcome them. Here are a […]
Here at Jester, branding is one of our specialties. For businesses, it’s important to understand what goes into a strong, identifiable brand — both the integral components of what makes a brand so eye-catching and exactly how to achieve that for your own business! A robust and solid brand identity […]
Word of mouth (WOM) has been around for millennia. It’s likely that before humankind had any sort of societal structure, that our ancestors were sharing information about a variety of things like good places to hunt or early tool design, and that their communities trusted and shared that information based […]
1. Artificial Intelligence (AI) It’s no surprise that AI is becoming increasingly popular throughout many facets of technology. So, it makes sense that marketers are taking advantage of AI technology, too. A great example of marketing-centred AI that is widely used today is chatbots. Have you ever been browsing a […]
Brand storytelling is a ubiquitous strategy that has been used to market products and services since the dawn of business. But with digital forms of communication ever-so-popular, and customers having instant and unabating access to information at all times, it has become more important than ever. What is brand storytelling? […]
Strong and effective marketing strategies start with a solid foundation. Like anything, outlining exactly what you need, your expectations, and your budget will help you build up an unshakable plan that will deliver. Here are some tips to help get you started: What are your business goals? With your business […]
A lot happens on the internet every second, in fact, there’s a website dedicated to visualizing the output volume of some of the internet’s most popular destinations and activities like Google, YouTube, Twitter, Facebook, Email, and more. For example, did you know that there are over 3 million emails sent […]
At Jester, we’re about more than just creating things for you—we also want to show you how to create things on your own and inspire you to take your project to the next level. That’s why we offer a variety of specialized training courses from social media to Shopify and […]