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Marketing

Word of Mouth Marketing

Word of mouth (WOM) has been around for millennia. It’s likely that before humankind had any sort of societal structure, that our ancestors were sharing information about a variety of things like good places to hunt or early tool design, and that their communities trusted and shared that information based […]

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Digital Storytelling, Marketing, Storytelling

Why storytelling is an important part of digital marketing

Brand storytelling is a ubiquitous strategy that has been used to market products and services since the dawn of business. But with digital forms of communication ever-so-popular, and customers having instant and unabating access to information at all times, it has become more important than ever. What is brand storytelling? […]