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You may be familiar with market or audience segmentation, but have you considered applying similar principles to your content? If your organization offers multiple products or services, then content segmentation may be a strategy your customers thank you for. To demonstrate, have you noticed…
Your audiences can pick up on tired branding and lose trust in your business. Team Jester has written extensively on the importance of solid branding. But keep in mind that honing your brand voice takes maintenance. This facet of your business has no end…
Customer engagement is top of mind when we craft marketing strategies — conversational marketing is designed to do precisely that. On top of this, it streamlines the user experience and fosters brand loyalty. It accomplishes these by creating a personal feel to online business,…
Email has been around for decades, yet it stays relevant in the presence of new trendier social media platforms again and again, and for good reason. According to Forbes, Litmus published a report stating that “email has become marketing’s most important channel: 91% of…
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