As you may have already heard, Google is making some changes to their algorithm—specifically, the components it considers and prioritizes when it ranks websites. Originally, this alteration was due to go live in May 2021, but has since been pushed back to mid-June 2021 and will be rolled out gradually; […]
Almost everything is online today…almost everything—so your business should be, too! Taking your brick and mortar business online can provide a myriad of benefits like increased exposure, additional sales, increased customer engagement, lots of opportunities to grow and much more. But where do you start? Here are some tips to […]
This year has been a bit of a crazy roller coaster ride. The challenges of business and social responsibilities in the midst of a pandemic has meant that those selling their wares and services have turned much more of their focus to offering online shopping. Much like Zoom becoming a […]
Thanks to the efforts of over 800 credited developers, the new WordPress 5.5 “Eckstine” has just been released, sporting some exciting new features. The new blocks editor, released in WordPress 5.0, now boasts a new feature called Block Patterns. These are prebuilt templates of layouts created using blocks, like having […]
“if you are an Ottawa based professional Barbie’s Dreamhouse builder and you have a website advertising your services, then you are going to want to use the words “Ottawa” and “Barbie’s Dreamhouse” on your website.”
Human beings are social creatures. We love getting out there and mixing it up with some randoms! Okay, maybe not EVERY human loves rando maxing, but each and every one of us craves connection. It’s a part of our evolutionary development; we don’t fare well in isolation. The scientific data […]
I think it’s safe to say, by now, most companies understand that cultivating a strong social media presence is a necessity. A recent survey by the IPSOS Open Thinking Exchange showed that 18 to 34 year-olds are spending 3.8 hours per day on social media. It has influenced communication, consumer […]
Humans have used brands as a way to distinguish themselves for over 4000 years. The practise of branding is believed to have begun with the ancient Egyptians, who began branding their livestock as early as 2,700 BCE. Simply put, a brand is a tool an individual, or group of individuals, […]
As we round out the seventh week of coronavirus lockdown, the novelty, if there ever was one, has most definitely worn off. Individuals and businesses alike are beginning to settle into the “new normal” work-from-home reality. It is possible some businesses may see the value in allowing their employees to […]
We are living in interesting times indeed. The COVID-19 pandemic has had an unprecedented impact on businesses across the globe. While these are challenging times, we are not without hope. At Jester, we understand your need to do everything possible to keep your business afloat during these difficult times, and […]