Blog

Business, Marketing

Doesn’t it feel like 2024 (like every other year, honestly) is just flying by? Time moves so quickly, it’s hard to believe we’re already a quarter of the way through! Notwithstanding whatever existential dread the accelerated passage of time might instill: if you agree,…

Branding, Digital Storytelling, Social Media

Everyone wears masks (of the metaphorical variety–an important clarification post-pandemic)… Right? Certainly, you wouldn’t act the same around your parents as you would with your significant other in the privacy of your own home. Nor would you display the same personality with an acquaintance…

Marketing, Social Media

Businesses running savvy social media campaigns often forget the key mantra of social media marketing:  Followers ≠ Customers And that’s okay!! Followers and high post engagement are great for visibility and social proof, but on their own, they only signal popularity (and MAYBE credibility),…

Training, Writing

You’re probably sitting on a treasure trove of skills and information you could learn overnight. We all crave skills and knowledge. They fuel our curiosity, better our lives, and improve our standing with others.  But when push comes to shove, and especially in this…

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