Whether you’re a seasoned professional looking to brush up on your skills, or a complete novice looking to blaze a trail for your business, we’ve got you covered.
Our virtual training is unhindered by small conference rooms. We accommodate all group sizes from one-on-one sessions to small teams and larger groups. All our courses are customizable, so if you want a more tailored training experience — just ask!
Everyone and everything is on social media these days. It’s tough to push your way to the top and get recognized. But for businesses, it’s vital to have that social media presence to attract and retain an audience. Learning the ins and outs of how these platforms work and understanding the importance of building a comprehensive social media strategy is paramount. If you’re looking to brush up on your social media skills or just find out more about how social media can work for you and your business, then our Intro to Social Media course is your perfect choice.
In today’s internet, content is king, and there’s just so much of it. So how do you stand out from the crowd? You need compelling and engaging content, in all forms! Written copy, podcasts, photo, video, animation — it’s what we do for a living, so let us teach you! Our Creating Compelling Online Content course will walk you through tried-and-true approaches to creating different types of content, teach you some best practices for each, and get your feet on the ground with an overall better understanding of online content.
Data and feedback drive success on social media, but they aren’t always easy to decipher. The right measurement tools and tricks will let you chart your successes and failures so your next campaign runs even smoother and your social media strategy brings in steady returns. Let us show you how to gain that competitive edge.
These days, smart business owners know the importance of social media in marketing their business. However, it can be difficult to know where to begin. Should you create a blog? A Facebook page? Get involved with Twitter? And how do you make the most of these tools, while still managing to work on your business? This course is designed specifically for small-to-medium sized business owners and their teams. You’ll learn the value of social media in marketing your business, and develop a strategy that is based on your business objectives. You’ll become more familiar with the tools, not only how to use them but how to use them to communicate well. Additionally, we’ll look at some ways you can manage your social media marketing efforts efficiently, through collaborative and time saving tools and techniques.
Content is king, but writing strategies are not a one-size-fits-all. In this course, you’ll learn to write web content that is compelling, concise, and searchable; identify the fundamentals of creating a structured online article, create content that’s optimized for search engines (SEO), identify techniques for writing quality content that will help you rise above the crowd, and create a practical plan for your content to help you reach your goals.
WordPress is one of the leading Content Management Systems (CMS) available today. It’s free, easy to use, and really scalable — so your website can grow with your business. This course will give you everything you need to get started. You’ll get hands-on experience working on the WordPress platform and walk away ready to get your own site up and running. In this course, you will learn how to:
Shopify is a wildly popular eCommerce content management system, with good reason. It offers an expandable suite of tools and functionality to help you manage your digital or physical product inventory. This introductory course will show you how to navigate the Shopify admin dashboard, storefront themes, and plugins. We’ll help you wow your customers at the storefront by learning to:
Search engine optimization, or SEO, sounds simple but requires a lot of knowledge and expertise to pull off — there’s a lot of competition out there. In this course, we’ll walk you through the basics of SEO, the importance of keywords and keyword research, and how to optimize content so search engines return your website on page 1.
Since the shift to social media we all made over the last decade, the importance of video in marketing has exploded. However, video for social media is unique — it needs to be shorter, sweeter, and hold attention. In this course, we’ll walk you through the importance of video on social media, what quality videos can help you achieve for your business, and how to get started with producing them!
After two years of virtual everything, many businesses and organizations have elected to keep it that way. In this course, we’ll give you a rundown on presentation software and how it interacts with different video calling apps, how to properly prepare for virtual meetings and events, and how to become an all-around better virtual presenter.
The Government of Canada has a very important job. The understanding of digital communication and marketing is paramount in order to reach Canadians nationwide, keep them informed on important topics, and to make sure that information is accurate and accessible.Learn More
The Canadian Museum of Nature provides education, resources, and information on the natural sciences and even supports important natural history research. We were honoured to train their staff on all things digital so that they could more effectively communicate with their audience and spark worldwide interest in natural science.
Universities are responsible for a variety of critical communications and marketing to make life easier for students and jobs easier for staff. UBC hired us to provide essential digital training services and came away with a better understanding of the digital space.