Blog

Business, Marketing

Humour is good for your health. It’s also good for your professional image. Let us explain. Many companies and professionals believe a strong business reputation requires keeping a cold, stiff, diplomatic veneer at all times. And in some contexts, they’re probably right. For every…

B2B, Digital Storytelling, Social Media, Storytelling, Video

Explainer videos attract and hold your audience’s attention faster and longer than text or audio alone.  People want things fast. As mentioned in our post, 2022 B2B Social Media Trends being quick and efficient are game changers. Swiftness benefits business-to-business (B2B) and business-to-customer (B2C)…

Business, General, Marketing

You may be familiar with market or audience segmentation, but have you considered applying similar principles to your content? If your organization offers multiple products or services, then content segmentation may be a strategy your customers thank you for. To demonstrate, have you noticed…

Branding, Marketing

Your audiences can pick up on tired branding and lose trust in your business.   Team Jester has written extensively on the importance of solid branding. But keep in mind that honing your brand voice takes maintenance. This facet of your business has no end…

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