A Content Management System, or CMS, is one of the most important tools that small business owners have access to. A CMS is a piece of software that is used to manage, format, distribute, edit, and analyze digital content that you might be putting out for your audience. There are […]
What is User Experience? Most often abbreviated as UX, user experience is how an individual encounters and interacts with an interface. That interface could be a website, a survey, an email, an application, or something else entirely. As long as it’s being viewed on a piece of technology, and is […]
There are a myriad of benefits that come along with running an online business or store, some of which we highlighted in a previous post. But one of the most beneficial aspects of e-commerce is customer accessibility. E-commerce truly is a win-win when it comes to the shared perks between […]
By now, you’re likely tired of hearing some variation of, in these trying times…at the top of every article or post you’ve read over the course of the past year and a half—and we agree with you, so we aren’t going to say it. But what we will ask is, […]
Social media is a strange thing. Each platform requires specific strategies to reap the benefits of their respective algorithms, no matter how similar they seem on the surface. However, there are certain ‘blanket’ tools and strategies that you can use across all platforms to help drive your engagement. Tools First-up […]
Video is more popular now than it’s ever been—on YouTube alone, almost 5 billion (yes, billion) videos are watched every single day. Add in other social media channels like Facebook, TikTok and Instagram, and you virtually have an infinite amount of content being created and watched at any given time. […]
As you may have already heard, Google is making some changes to their algorithm—specifically, the components it considers and prioritizes when it ranks websites. Originally, this alteration was due to go live in May 2021, but has since been pushed back to mid-June 2021 and will be rolled out gradually; […]
Almost everything is online today…almost everything—so your business should be, too! Taking your brick and mortar business online can provide a myriad of benefits like increased exposure, additional sales, increased customer engagement, lots of opportunities to grow and much more. But where do you start? Here are some tips to […]
This year has been a bit of a crazy roller coaster ride. The challenges of business and social responsibilities in the midst of a pandemic has meant that those selling their wares and services have turned much more of their focus to offering online shopping. Much like Zoom becoming a […]
Thanks to the efforts of over 800 credited developers, the new WordPress 5.5 “Eckstine” has just been released, sporting some exciting new features. The new blocks editor, released in WordPress 5.0, now boasts a new feature called Block Patterns. These are prebuilt templates of layouts created using blocks, like having […]