Jester’s Virtual Offerings

Our priority is the safety and well-being of our clients, staff and the community. To that end, Jester is now offering all of our training and digital marketing services virtually, in an effort to help prevent the spread of COVID-19/Coronavirus. We recognize that even during this difficult time, your business […]

Social Media

Dead Pages Tell No Tales

Here’s why your business needs a robust social media strategy You can now tell a story as it unfolds in the fewest words possible or just use images and videos to convey your emotions exactly as they are. Social media has evolved the very fundamentals of social dynamics and expression, […]


What Are You Waiting For?

Letting your idea simmer in secrecy will spoil the tea. Here’s an idea: don’t shroud your next big idea in secrecy.  A common mistake that most start-ups make is to fiercely guard the big idea from as many people as they can. It is a futile endeavour that throttles your […]


Colour Me Impressed

The importance of choosing your brand colours and their impact on your audience  You’re at a crossroads. On one end you see a gas station, and its roof is red. It reminds you of the empty sign on your car’s dashboard. You need a refill. The other end you see a […]

Branding, Marketing

The Three Marketeers

Ethos, Pathos and Logos – Your tools for a successful campaign Advertising and marketing rely heavily on Aristotle’s three techniques of rhetoric – ethos, pathos and logos. You have experienced one or all of them while watching, reading or listening to an advertisement. According to Yankelovich, a marketing firm, the […]


Timing is Everything

The timing of your campaign launch can make or break it. “I wish it need not have happened in my time,” said Frodo. “So do I,” said Gandalf, “and so do all who live to see such times. But that is not for them to decide. All we have to […]


I Am You, You Are Me

The importance of empathy in branding and marketing What do all your closest friends have in common? What makes you trust them? Why do you open up to them, let them in on your secrets and troubles? Because they empathize with you. Because you don’t feel that you are being […]


Who Are You?

Establish relatability with your audience by telling your brand’s story Let us tell you a story… Of how the very prospect of reading a story piqued your interest and made you read beyond the headline. Throughout the history of humanity, stories have helped individuals and groups educate others, propagate ideas […]