Blog

Design

Colour Me Impressed

The importance of choosing your brand colours and their impact on your audience  You’re at a crossroads. On one end you see a gas station, and its roof is red. It reminds you of the empty sign on your car’s dashboard. You need a refill. The other end you see a […]

Branding, Marketing

The Three Marketeers

Ethos, Pathos and Logos – Your tools for a successful campaign Advertising and marketing rely heavily on Aristotle’s three techniques of rhetoric – ethos, pathos and logos. You have experienced one or all of them while watching, reading or listening to an advertisement. According to Yankelovich, a marketing firm, the […]

Marketing

Timing is Everything

The timing of your campaign launch can make or break it. “I wish it need not have happened in my time,” said Frodo. “So do I,” said Gandalf, “and so do all who live to see such times. But that is not for them to decide. All we have to […]

Branding

I Am You, You Are Me

The importance of empathy in branding and marketing What do all your closest friends have in common? What makes you trust them? Why do you open up to them, let them in on your secrets and troubles? Because they empathize with you. Because you don’t feel that you are being […]

Branding

Who Are You?

Establish relatability with your audience by telling your brand’s story Let us tell you a story… Of how the very prospect of reading a story piqued your interest and made you read beyond the headline. Throughout the history of humanity, stories have helped individuals and groups educate others, propagate ideas […]

Company

What’s New at Jester?

We hope you’re having a terrific summer! Jester has been busy as always, building beautiful websites, making excellent videos, rocking digital marketing and holding engaging training workshops for our clients. And speaking of training, we are now offering some exciting new advanced-level digital marketing workshops that you may be interested […]