Marketing
Business, General, Marketing

You may be familiar with market or audience segmentation, but have you considered applying similar principles to your content? If your organization offers multiple products or services, then content segmentation may be a strategy your customers thank you for. To demonstrate, have you noticed…

Branding, Marketing

Your audiences can pick up on tired branding and lose trust in your business.   Team Jester has written extensively on the importance of solid branding. But keep in mind that honing your brand voice takes maintenance. This facet of your business has no end…

Marketing, Social

Customer engagement is top of mind when we craft marketing strategies — conversational marketing is designed to do precisely that. On top of this, it streamlines the user experience and fosters brand loyalty. It accomplishes these by creating a personal feel to online business,…

Marketing

Email has been around for decades, yet it stays relevant in the presence of new trendier social media platforms again and again, and for good reason. According to Forbes, Litmus published a report stating that “email has become marketing’s most important channel: 91% of…

Business, Marketing

Local marketing is often one of the first things small businesses do when they launch their inaugural product or service—and it’s a great thing! It’s a strategy that localizes a business’s marketing to a certain radius and tailors its messaging and tactics to that…

Marketing

Content is King—this we’ve established. But it also means that Content Marketing—the development and distribution of content as a marketing strategy—is also royalty. And while the premise sounds simple, there’s a lot that goes into a successful content marketing strategy; some obvious, some not…

1 2 3 6