Marketing
Predicting the future is an often unspoken requirement for marketers. And honestly, most of us just get better at feigning wisdom after the fact, or making predictions with some wiggle room for changing tides. More often, we’re as blindsided by the spinning world as…
I know, I know. “You’re marketers, designers, former television producers, teachers… but journalism?” Hear us out. Journalists are some of the best writers and editors in the world, and writers from every discipline should pay attention. A few years ago, I took an online…
Marketing personas need to draw from research and real client interactions, capturing mindsets and emotions instead of trivia and census data.
There is a very simple explanation for why marketing works. Human nature. And it’s a good thing, too. If our brains weren’t capable of taking shortcuts and making rapid calculations below the surface of our awareness, we’d do nothing and be nowhere. We’d be…
Let’s talk about generative AI. You’ve heard about it every day for months now. Maybe longer. And we’re still only scratching the surface of AI’s capabilities. Two themes are at the forefront of the AI conversation: the jobs it will replace, and the danger…
Humour is good for your health. It’s also good for your professional image. Let us explain. Many companies and professionals believe a strong business reputation requires keeping a cold, stiff, diplomatic veneer at all times. And in some contexts, they’re probably right. For every…