Marketing
Doesn’t it feel like 2024 (like every other year, honestly) is just flying by? Time moves so quickly, it’s hard to believe we’re already a quarter of the way through! Notwithstanding whatever existential dread the accelerated passage of time might instill: if you agree,…
Businesses running savvy social media campaigns often forget the key mantra of social media marketing: Followers ≠ Customers And that’s okay!! Followers and high post engagement are great for visibility and social proof, but on their own, they only signal popularity (and MAYBE credibility),…
Predicting the future is an often unspoken requirement for marketers. And honestly, most of us just get better at feigning wisdom after the fact, or making predictions with some wiggle room for changing tides. More often, we’re as blindsided by the spinning world as…
I know, I know. “You’re marketers, designers, former television producers, teachers… but journalism?” Hear us out. Journalists are some of the best writers and editors in the world, and writers from every discipline should pay attention. A few years ago, I took an online…
Marketing personas need to draw from research and real client interactions, capturing mindsets and emotions instead of trivia and census data.
There is a very simple explanation for why marketing works. Human nature. And it’s a good thing, too. If our brains weren’t capable of taking shortcuts and making rapid calculations below the surface of our awareness, we’d do nothing and be nowhere. We’d be…