Social Media
Social Media

Social media is a strange thing. Each platform requires specific strategies to reap the benefits of their respective algorithms, no matter how similar they seem on the surface. However, there are certain ‘blanket’ tools and strategies that you can use across all platforms to…

Social Media

I think it’s safe to say, by now, most companies understand that cultivating a strong social media presence is a necessity. A recent survey by the IPSOS Open Thinking Exchange showed that 18 to 34 year-olds are spending 3.8 hours per day on social…

Social Media

Here’s why your business needs a robust social media strategy You can now tell a story as it unfolds in the fewest words possible or just use images and videos to convey your emotions exactly as they are. Social media has evolved the very…