There is a very simple explanation for why marketing works. Human nature. And it’s a good thing, too. If our brains weren’t capable of taking shortcuts and making rapid calculations below the surface of our awareness, we’d do nothing and be nowhere. We’d be…
Explainer videos attract and hold your audience’s attention faster and longer than text or audio alone. People want things fast. As mentioned in our post, 2022 B2B Social Media Trends being quick and efficient are game changers. Swiftness benefits business-to-business (B2B) and business-to-customer (B2C)…
Video is everywhere. And as today’s largest social media platforms unequivocally prove, short-form video is King. But what defines a short-form video, where did it all start, and how can you make the most of it? What exactly is short-form video? A definitive definition…
You may have heard the phrase “repurposing content” while floating around the internet — but what does it mean; what are its benefits; and how is it done? What does repurposing content entail? Before we dive into what repurposing content is, let’s discuss what…
Tips and trends seem to attract more limelight these days across the internet. We wanted to take a moment to look at some of the most prevalent challenges in the digital marketing space to see what we can learn from them and develop strategies…
Brand storytelling is a ubiquitous strategy that has been used to market products and services since the dawn of business. But with digital forms of communication ever-so-popular, and customers having instant and unabating access to information at all times, it has become more important…
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