Blog
The timing of your campaign launch can make or break it. “I wish it need not have happened in my time,” said Frodo.“So do I,” said Gandalf, “and so do all who live to see such times. But that is not for them to…
The importance of empathy in branding and marketing What do all your closest friends have in common? What makes you trust them? Why do you open up to them, let them in on your secrets and troubles? Because they empathize with you. Because you…
Establish relatability with your audience by telling your brand’s story Let us tell you a story… Of how the very prospect of reading a story piqued your interest and made you read beyond the headline. Throughout the history of humanity, stories have helped individuals…
In this day and age, your business needs a solid digital marketing plan more than ever, one that keeps up with the changing face of the digital landscape. From Facebook algorithms to Instagram Stories, staying on top of the latest trends and features can…