Local marketing is often one of the first things small businesses do when they launch their inaugural product or service—and it’s a great thing! It’s a strategy that localizes a business’s marketing to a certain radius and tailors its messaging and tactics to that…
Marketing
Marketing
Content is King—this we’ve established. But it also means that Content Marketing—the development and distribution of content as a marketing strategy—is also royalty. And while the premise sounds simple, there’s a lot that goes into a successful content marketing strategy; some obvious, some not…
Marketing
Metrics are an important part of any business, and there are thousands upon thousands of trackable metrics that a business can monitor. However, some are more important — or more valuable — than others. Here’s a rundown on 6 marketing metrics that we believe…
Marketing
The plus side of having a crystal-clear image of your target audience is knowing that they want what you have. They are the magical portion of the population that resonates with your product, service and brand story. They are the reason you are in…
Marketing, Social Media
We feel like taking a break from the usual content today, so here, enjoy these digital marketing memes that we found particularly funny. Because we all need a little bit of funny to break up the day. Keywords, keywords, keywords. Is there such a…
Business, Marketing
This past year, we’ve been a part of numerous mergers — so much so that we joked about changing our slogan to “Marketing Professionals for Merging Enterprise.” We acted as the glue that bound everything together and the megaphone that howled important information to…