Marketing

At the end of last year, we highlighted augmented and virtual reality as a marketing trend to watch out for in 2022. Since then, there’s been an increase in companies that have used these mediums to advertise. In addition to that, there’s also been…

We hear this term often enough these days, but do we fully understand what it means? Before we dive into its actual purpose, let’s infer what we can from the name — growth. Yes, exactly. Growing your audience as quickly as possible. That’s basically…

A new year is right around the corner, and what better way to welcome 2022 in the marketing world than by exploring and predicting some trends that are likely to really take off throughout the year. Here’s a list of 4 trends that already…

Omnichannel marketing — we briefly discussed it in our Five Digital Marketing Challenges that are Prevalent in 2021 blog. Here’s a little excerpt of what we said: “The digital landscape is more vast now than it’s ever been and it continues to grow rapidly….

SMS, more formally known as Short Message Service — or more normally known as texting. It’s 2021, which means everyone uses a smartphone. In fact, according to Statista more than 80% of the world’s population owns a smartphone. That’s equivalent to approximately 6.4 billion…

For some time now, consumer behavior has been shifting. Old marketing tactics that used to prove effective are no longer the most optimal strategy. Perhaps the most relevant example of this is the ‘spray and pray’ tactic. The objective of spray and pray marketing…