We hear this term often enough these days, but do we fully understand what it means? Before we dive into its actual purpose, let’s infer what we can from the name — growth. Yes, exactly. Growing your audience as quickly as possible.
That’s basically what it means. But isn’t that the goal of all marketing? Well, yes, but the means by which we achieve that growth is how we get to a separate strategy called growth marketing.
What’s the difference between traditional marketing and growth marketing?
Traditional marketing often relies on the tried and true tactics and strategies that are proven to bring success, and can do so consistently. Growth marketing, on the other hand, is a highly customized approach that tailors its strategies to each segment of your audience in a very specific way. It doesn’t stop there, though. In order to continue converting and retaining customers, the strategies have to be continually tweaked and changed to suit the customers changing needs and desires. That’s what growth marketing is all about.
Now that that’s understood, let’s highlight some tips that may help you with your growth marketing strategy.
Growth Marketing Tips
- Understand your audience
Before you can cater to your audience, you have to know what they want or need. A great way to do that is by creating personas — a tactic that has been used in marketing since forever, but it remains an excellent way to get to know your audience.
- Use they channels that they use
We’ve talked about this before in our The Importance of Omnichannel Marketing blog from a couple weeks ago. And at this point, it goes without saying that in order to grow your audience, you need to be on the same platforms that they’re on — and if they migrate somewhere else, you follow!
- Switch up your strategies “often”
And perhaps the most important aspect of growth marketing — switching things up. A huge part of this strategy is being able to change up your approaches and tactics to meet your audience demands — and their demands are always in flux. This doesn’t mean that you should change things up weekly or even monthly — you risk confusing your audience that way and will end up doing more harm than good. But you should think about refreshing things at least a few times per year.