Author: Chad Hetherington
Local marketing is often one of the first things small businesses do when they launch their inaugural product or service—and it’s a great thing! It’s a strategy that localizes a business’s marketing to a certain radius and tailors its messaging and tactics to that…
Content is King—this we’ve established. But it also means that Content Marketing—the development and distribution of content as a marketing strategy—is also royalty. And while the premise sounds simple, there’s a lot that goes into a successful content marketing strategy; some obvious, some not…
Your website is likely the first interaction your potential customers will have with your brand. It’s also very probable that they will make a purchasing decision quickly based on their first impression of you. So what makes a website ‘good’, how does its design…
Video is everywhere. And as today’s largest social media platforms unequivocally prove, short-form video is King. But what defines a short-form video, where did it all start, and how can you make the most of it? What exactly is short-form video? A definitive definition…
Metrics are an important part of any business, and there are thousands upon thousands of trackable metrics that a business can monitor. However, some are more important — or more valuable — than others. Here’s a rundown on 6 marketing metrics that we believe…
We feel like taking a break from the usual content today, so here, enjoy these digital marketing memes that we found particularly funny. Because we all need a little bit of funny to break up the day. Keywords, keywords, keywords. Is there such a…