Author: Chad Hetherington
Business, e-Commerce, Marketing

By now, you’re likely tired of hearing some variation of, in these trying times…at the top of every article or post you’ve read over the course of the past year and a half—and we agree with you, so we aren’t going to say it….

Social Media

Social media is a strange thing. Each platform requires specific strategies to reap the benefits of their respective algorithms, no matter how similar they seem on the surface. However, there are certain ‘blanket’ tools and strategies that you can use across all platforms to…

Digital Storytelling, Video

Video is more popular now than it’s ever been—on YouTube alone, almost 5 billion (yes, billion) videos are watched every single day. Add in other social media channels like Facebook, TikTok and Instagram, and you virtually have an infinite amount of content being created…

Search Engine Optimization (SEO)

As you may have already heard, Google is making some changes to their algorithm—specifically, the components it considers and prioritizes when it ranks websites. Originally, this alteration was due to go live in May 2021, but has since been pushed back to mid-June 2021…

e-Commerce

Almost everything is online today…almost everything—so your business should be, too! Taking your brick and mortar business online can provide a myriad of benefits like increased exposure, additional sales, increased customer engagement, lots of opportunities to grow and much more. But where do you…

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