Author: Chad Hetherington

Omnichannel marketing — we briefly discussed it in our Five Digital Marketing Challenges that are Prevalent in 2021 blog. Here’s a little excerpt of what we said: “The digital landscape is more vast now than it’s ever been and it continues to grow rapidly….

SMS, more formally known as Short Message Service — or more normally known as texting. It’s 2021, which means everyone uses a smartphone. In fact, according to Statista more than 80% of the world’s population owns a smartphone. That’s equivalent to approximately 6.4 billion…

For some time now, consumer behavior has been shifting. Old marketing tactics that used to prove effective are no longer the most optimal strategy. Perhaps the most relevant example of this is the ‘spray and pray’ tactic. The objective of spray and pray marketing…

One of the main goals of a content marketing strategy is to attract and engage new customers. But a content marketing campaign’s success is largely dependent on the content that you build to accompany it — things like the type of content and the…

In a rapidly evolving and increasingly complex digital landscape, digital marketers are the unsung heroes of brands around the world, helping get their businesses seen by the masses. In order to take full advantage of our digital world to market your business, you’ll need…

Marketing diversity is an extremely important part of a strong strategy. When you begin to spread your reach to various channels and employ a number of different tactics, your business’s marketing strategy immediately levels up. Diversification in marketing provides security, extended business potential, and…