Social media is a strange thing. Each platform requires specific strategies to reap the benefits of their respective algorithms, no matter how similar they seem on the surface. However, there are certain ‘blanket’ tools and strategies that you can use across all platforms to…
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Digital Storytelling, Video
Video is more popular now than it’s ever been—on YouTube alone, almost 5 billion (yes, billion) videos are watched every single day. Add in other social media channels like Facebook, TikTok and Instagram, and you virtually have an infinite amount of content being created…
Search Engine Optimization (SEO)
As you may have already heard, Google is making some changes to their algorithm—specifically, the components it considers and prioritizes when it ranks websites. Originally, this alteration was due to go live in May 2021, but has since been pushed back to mid-June 2021…
e-Commerce
Almost everything is online today…almost everything—so your business should be, too! Taking your brick and mortar business online can provide a myriad of benefits like increased exposure, additional sales, increased customer engagement, lots of opportunities to grow and much more. But where do you…