Creativity, Storytelling

Lack of clear communication when asking for a creative or solving a problem only leads to bigger problems Non-professional miscommunication often leads to arguments, and mutual alienation, with both parties opting to part ways or tolerate each other passively. But, often in professional miscommunication…


Letting your idea simmer in secrecy will spoil the tea. Here’s an idea: don’t shroud your next big idea in secrecy.  A common mistake that most start-ups make is to fiercely guard the big idea from as many people as they can. It is…


The importance of choosing your brand colours and their impact on your audience  You’re at a crossroads. On one end you see a gas station, and its roof is red. It reminds you of the empty sign on your car’s dashboard. You need a refill….

Digital Storytelling, Marketing, Social

Why you should tactfully manage your brand reputation  Managing brand reputation can sound quite daunting, but it can be as simple as writing content for this blog informing you, the audience, about something important regarding the industry on a website that works smoothly and…

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