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Perhaps surprisingly, a staggering 70% of marketers did not have a virtual event strategy in place before COVID-19 pushed everyone into their homes and locked the door behind them. Since then, virtual events have exploded in popularity and gained an almost instant ubiquity that…
Tips and trends seem to attract more limelight these days across the internet. We wanted to take a moment to look at some of the most prevalent challenges in the digital marketing space to see what we can learn from them and develop strategies…
Here at Jester, branding is one of our specialties. For businesses, it’s important to understand what goes into a strong, identifiable brand — both the integral components of what makes a brand so eye-catching and exactly how to achieve that for your own business!…
Word of mouth (WOM) has been around for millennia. It’s likely that before humankind had any sort of societal structure, that our ancestors were sharing information about a variety of things like good places to hunt or early tool design, and that their communities…