Fractional Marketing — what does it mean and should your business be taking advantage of the refined specialty that comes along with it? If you ask us, the answer is yes — but let’s define it first.
What is Fractional Marketing?
Fractional Marketing can be described as the outsourcing of a segment of your business’s marketing to third-party experts and specialists. While this is already a familiar concept to most businesses who may recruit the help of agencies to create content marketing material and other assets, fractional marketing can and does include things like leadership, too. For example, recruiting the help of a veteran Chief Marketing Officer (CMO) on a fractional basis to help kick start that new campaign you’ve been cooking up, is becoming increasingly popular.
What are the Benefits of Hiring a Fractional CMO?
Help to free up the rest of your marketing team
Fractional CMO’s can help take the load off your in-house marketing team. Oftentimes, in-house staff can be spread too thin across various jobs. Writing, graphic design, advertising, analytics — it’s not unusual for staff hired for a particular role to dip their toes into another when it’s crunch time. Hiring a Fractional CMO allows for your team to better focus on their roles, which can improve the quality of their work!
Veteran-level experience
This one is pretty simple. Long-time CMO’s know what they’re doing, and you want someone who knows what they’re doing at the helm of your business’s marketing endeavors.
Reduced cost
According to Glassdoor, the average salary of a full-time CMO is about $174,000. That’s a lot of money. Hiring a Fractional CMO on contract allows you to outline exactly how much you would like them to work. And the best part is, if things are really starting to look up, you can scale as needed.
Who is Fractional Marketing For?
The benefits of fractional marketing are plenty and extend far beyond what we’ve covered here. But who is Fractional Marketing best suited for? Fractional CMO’s are a great option for many small to medium sized businesses who simply cannot afford full-time CMO’s. They bring a lot of value to the table and allow you to augment your marketing effort at a fraction of the cost of full-time CMO’s.
Fractional Marketing With Jester
With over 30 years in the game, we’ve learned a thing or two about what works and what doesn’t. We have veteran level experience in the digital marketing space with an impressive portfolio of fractional marketing practice. Through our leadership, we can ramp up your business’s marketing to achieve new heights, cultivate and retain customers, and help you be the best that you can be.