Business-to-business (B2B) social media has been around for more than a decade. However, the global pandemic encouraged more businesses than ever to reach for more impactful online opportunities. According to Forbes, businesses have relied more on digital and social media marketing in the past…
Social Media
Social, Social Media
Have a plan! Managing an online community requires forward-thinking and strategic planning. Without a solid plan, things have a way of falling through the cracks or the cracks of cracks, never to be seen again, and in online communities, that’s a real faux pas….
Digital Storytelling, Social Media, Video
Video is everywhere. And as today’s largest social media platforms unequivocally prove, short-form video is King. But what defines a short-form video, where did it all start, and how can you make the most of it? What exactly is short-form video? A definitive definition…
Marketing, Social Media
We feel like taking a break from the usual content today, so here, enjoy these digital marketing memes that we found particularly funny. Because we all need a little bit of funny to break up the day. Keywords, keywords, keywords. Is there such a…
Social Media
Social media is a strange thing. Each platform requires specific strategies to reap the benefits of their respective algorithms, no matter how similar they seem on the surface. However, there are certain ‘blanket’ tools and strategies that you can use across all platforms to…
Social Media
I think it’s safe to say, by now, most companies understand that cultivating a strong social media presence is a necessity. A recent survey by the IPSOS Open Thinking Exchange showed that 18 to 34 year-olds are spending 3.8 hours per day on social…