Perhaps surprisingly, a staggering 70% of marketers did not have a virtual event strategy in place before COVID-19 pushed everyone into their homes and locked the door behind them. Since then, virtual events have exploded in popularity and gained an almost instant ubiquity that…
Marketing
Digital Storytelling, Marketing
Tips and trends seem to attract more limelight these days across the internet. We wanted to take a moment to look at some of the most prevalent challenges in the digital marketing space to see what we can learn from them and develop strategies…
Marketing
Word of mouth (WOM) has been around for millennia. It’s likely that before humankind had any sort of societal structure, that our ancestors were sharing information about a variety of things like good places to hunt or early tool design, and that their communities…
Marketing
1. Artificial Intelligence (AI) It’s no surprise that AI is becoming increasingly popular throughout many facets of technology. So, it makes sense that marketers are taking advantage of AI technology, too. A great example of marketing-centred AI that is widely used today is chatbots….
Digital Storytelling, Marketing, Storytelling
Brand storytelling is a ubiquitous strategy that has been used to market products and services since the dawn of business. But with digital forms of communication ever-so-popular, and customers having instant and unabating access to information at all times, it has become more important…
Marketing
Strong and effective marketing strategies start with a solid foundation. Like anything, outlining exactly what you need, your expectations, and your budget will help you build up an unshakable plan that will deliver. Here are some tips to help get you started: What are…