Explainer videos attract and hold your audience’s attention faster and longer than text or audio alone. People want things fast. As mentioned in our post, 2022 B2B Social Media Trends being quick and efficient are game changers. Swiftness benefits business-to-business (B2B) and business-to-customer (B2C)…
Author: Marsha Masseau
B2B, Digital Storytelling, Social Media, Storytelling, Video
Business, General, Marketing
You may be familiar with market or audience segmentation, but have you considered applying similar principles to your content? If your organization offers multiple products or services, then content segmentation may be a strategy your customers thank you for. To demonstrate, have you noticed…
Branding, Marketing
Your audiences can pick up on tired branding and lose trust in your business. Team Jester has written extensively on the importance of solid branding. But keep in mind that honing your brand voice takes maintenance. This facet of your business has no end…
Marketing, Social
Customer engagement is top of mind when we craft marketing strategies — conversational marketing is designed to do precisely that. On top of this, it streamlines the user experience and fosters brand loyalty. It accomplishes these by creating a personal feel to online business,…
Marketing
Email has been around for decades, yet it stays relevant in the presence of new trendier social media platforms again and again, and for good reason. According to Forbes, Litmus published a report stating that “email has become marketing’s most important channel: 91% of…
Company, Guides, Training
Communication is a crucial part of working as a team. Virtual teams are a new norm, with more workplaces shifting to remote or hybrid systems. Even so, good communication habits can improve your overall experience. By contrast, workflow or workplace breakdowns can occur when…