Author: Marsha Masseau
B2B, Social Media

Business-to-business (B2B) social media has been around for more than a decade. However, the global pandemic encouraged more businesses than ever to reach for more impactful online opportunities.  According to Forbes, businesses have relied more on digital and social media marketing in the past…

Social, Social Media

Have a plan! Managing an online community requires forward-thinking and strategic planning. Without a solid plan, things have a way of falling through the cracks or the cracks of cracks, never to be seen again, and in online communities, that’s a real faux pas….


The plus side of having a crystal-clear image of your target audience is knowing that they want what you have. They are the magical portion of the population that resonates with your product, service and brand story. They are the reason you are in…

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