I know, I know. “You’re marketers, designers, former television producers, teachers… but journalism?” Hear us out. Journalists are some of the best writers and editors in the world, and writers from every discipline should pay attention. A few years ago, I took an online…
Storytelling
Storytelling
“I’m getting married.” A wisp of hickory smoke rose lazily from my decanter. I was about to taste the second-best Old Fashioned I’ve ever tried. Sue was eyeing her own decanter, preparing to try the same drink. Jen and Tony had fancy cocktails too,…
Marketing, Storytelling
Marketing personas need to draw from research and real client interactions, capturing mindsets and emotions instead of trivia and census data.
Digital Storytelling, Marketing, Storytelling
There is a very simple explanation for why marketing works. Human nature. And it’s a good thing, too. If our brains weren’t capable of taking shortcuts and making rapid calculations below the surface of our awareness, we’d do nothing and be nowhere. We’d be…
B2B, Digital Storytelling, Social Media, Storytelling, Video
Explainer videos attract and hold your audience’s attention faster and longer than text or audio alone. People want things fast. As mentioned in our post, 2022 B2B Social Media Trends being quick and efficient are game changers. Swiftness benefits business-to-business (B2B) and business-to-customer (B2C)…
Digital Storytelling, Marketing, Storytelling
Brand storytelling is a ubiquitous strategy that has been used to market products and services since the dawn of business. But with digital forms of communication ever-so-popular, and customers having instant and unabating access to information at all times, it has become more important…