Marketing

For some time now, consumer behavior has been shifting. Old marketing tactics that used to prove effective are no longer the most optimal strategy. Perhaps the most relevant example of this is the ‘spray and pray’ tactic. The objective of spray and pray marketing…

One of the main goals of a content marketing strategy is to attract and engage new customers. But a content marketing campaign’s success is largely dependent on the content that you build to accompany it — things like the type of content and the…

In a rapidly evolving and increasingly complex digital landscape, digital marketers are the unsung heroes of brands around the world, helping get their businesses seen by the masses. In order to take full advantage of our digital world to market your business, you’ll need…

Marketing diversity is an extremely important part of a strong strategy. When you begin to spread your reach to various channels and employ a number of different tactics, your business’s marketing strategy immediately levels up. Diversification in marketing provides security, extended business potential, and…

Seasonal marketing — the practice of advertising and marketing during specific times of the year. Think things like Christmas, Mother’s Day, and even complete seasons, like autumn (ahem… pumpkin spice everything). This form of marketing is often overlooked, but for businesses in e-commerce and…

Stealth marketing — is it an innocent tactic that helps attract attention, or a sly and unwelcome strategy that consumers are not particularly fond of?  We wanted to break down stealth marketing, assess its classic and contemporary uses and let you judge for yourself…