There is a very simple explanation for why marketing works. Human nature. And it’s a good thing, too. If our brains weren’t capable of taking shortcuts and making rapid calculations below the surface of our awareness, we’d do nothing and be nowhere. We’d be…
Marketing
Business, Marketing
Let’s talk about generative AI. You’ve heard about it every day for months now. Maybe longer. And we’re still only scratching the surface of AI’s capabilities. Two themes are at the forefront of the AI conversation: the jobs it will replace, and the danger…
Business, Marketing
Humour is good for your health. It’s also good for your professional image. Let us explain. Many companies and professionals believe a strong business reputation requires keeping a cold, stiff, diplomatic veneer at all times. And in some contexts, they’re probably right. For every…
Business, General, Marketing
You may be familiar with market or audience segmentation, but have you considered applying similar principles to your content? If your organization offers multiple products or services, then content segmentation may be a strategy your customers thank you for. To demonstrate, have you noticed…
Branding, Marketing
Your audiences can pick up on tired branding and lose trust in your business. Team Jester has written extensively on the importance of solid branding. But keep in mind that honing your brand voice takes maintenance. This facet of your business has no end…
Marketing, Social
Customer engagement is top of mind when we craft marketing strategies — conversational marketing is designed to do precisely that. On top of this, it streamlines the user experience and fosters brand loyalty. It accomplishes these by creating a personal feel to online business,…