5 of the Most Valuable Marketing Skills in 2021

Person using laptop surrounded by marketing options illustrations.

In a rapidly evolving and increasingly complex digital landscape, digital marketers are the unsung heroes of brands around the world, helping get their businesses seen by the masses. In order to take full advantage of our digital world to market your business, you’ll need a special set of skills. Here are 5 of the most valuable marketing skills that businesses need today:

1. Social Media Marketing

This one comes as no surprise. According to a 2021 study, a whopping 91.9% of marketers that are part of companies larger than 100 employees were expected to use social media as part of their strategy. And with more than half of the world’s population (4.48 billion) actively using social media, we can see why individuals gifted in social media marketing are highly sought after. It’s not as simple as creating and posting a tweet or Facebook post, either. Each platform comes with its own intricacies, algorithms, and audiences that favour different content, and at different times of the day.

2. Search Engine Optimization (SEO)

SEO — perhaps one of the most recognizable acronyms in the marketing world, and rightly so. People that are knowledgeable about SEO are the ones responsible for getting your content and brand seen by thousands, if not hundreds of thousands of potential customers. And with the sheer amount of content that’s being pushed these days, having a sensible SEO talent on your team is paramount to help you stand out from the crowd. When you want your webpage to rack high on Google, you need someone who knows the ins and outs of SEO.

3. Content Marketing

Aaah, content marketing. It’s something we briefly touched on in our How to Create a Strong Marketing Strategy blog post. With so much content being created and pushed today, having a content marketing professional on your side to help you whack your way through the metric ton of existing pieces to touch a specific audience and generate interest, is key. Content marketers specialize in everything from blogs and eBooks, to videos and podcasting, and everything in between. Over the past few years, content marketers have become an essential and necessary part of a strong marketing strategy.

4. Copywriting

Copywriting and content writing often get mixed up. While content writers specialize in storytelling, engaging the reader, and building trust; copywriters are responsible for lead generation and calls-to-action (CTA). Copywriters have long been a part of most successful marketing teams, and their value to the business has held strong over time. In 2021, among the heap of flowing content, sealing the deal with a potential customer is arguably more difficult than ever before. So, brush up on your copywriting skills and you’ll be an asset to any team!

5. Digital/Web Analytics

In a world where everything you do online is tracked, hidden inside each of those clicks and scrolls is valuable data — data that needs to be analyzed. In order to mold your digital marketing strategy to the behaviour of your audience for maximum effectiveness, you need to know how they’re interacting with your content. People who know a thing or two about digital analytics will help you convert and maintain new customers using the power of data! And there’s so much data these days that it takes a special talent to know just what to do with it and how to use it to your brands advantage.

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