Times are tough these days for small and medium-sized businesses (SMBs). The current economic downturn presents significant challenges, such as reduced cash flow and a decline in sales due to constrained consumer spending. SMBs often have less access to financial resources, making it difficult…
Business
Business, Content Strategy, Digital Storytelling, Marketing
Business, Marketing
Doesn’t it feel like 2024 (like every other year, honestly) is just flying by? Time moves so quickly, it’s hard to believe we’re already a quarter of the way through! Notwithstanding whatever existential dread the accelerated passage of time might instill: if you agree,…
Business, Marketing
Let’s talk about generative AI. You’ve heard about it every day for months now. Maybe longer. And we’re still only scratching the surface of AI’s capabilities. Two themes are at the forefront of the AI conversation: the jobs it will replace, and the danger…
Business, Marketing
Humour is good for your health. It’s also good for your professional image. Let us explain. Many companies and professionals believe a strong business reputation requires keeping a cold, stiff, diplomatic veneer at all times. And in some contexts, they’re probably right. For every…
Business, General, Marketing
You may be familiar with market or audience segmentation, but have you considered applying similar principles to your content? If your organization offers multiple products or services, then content segmentation may be a strategy your customers thank you for. To demonstrate, have you noticed…
Business, Marketing
Local marketing is often one of the first things small businesses do when they launch their inaugural product or service—and it’s a great thing! It’s a strategy that localizes a business’s marketing to a certain radius and tailors its messaging and tactics to that…