Have a plan! Managing an online community requires forward-thinking and strategic planning. Without a solid plan, things have a way of falling through the cracks or the cracks of cracks, never to be seen again, and in online communities, that’s a real faux pas….
Blog
Digital Storytelling, Social Media, Video
Video is everywhere. And as today’s largest social media platforms unequivocally prove, short-form video is King. But what defines a short-form video, where did it all start, and how can you make the most of it? What exactly is short-form video? A definitive definition…
Marketing
Metrics are an important part of any business, and there are thousands upon thousands of trackable metrics that a business can monitor. However, some are more important — or more valuable — than others. Here’s a rundown on 6 marketing metrics that we believe…
Marketing
The plus side of having a crystal-clear image of your target audience is knowing that they want what you have. They are the magical portion of the population that resonates with your product, service and brand story. They are the reason you are in…