Crazy, weird, insane, ridiculous, cursed… unhinged—until very recently, hearing any of these words used in reference to your business would’ve mortified any entrepreneur and called for an emergency re-branding. Business is, after all, business: it’s meant to be professional, ‘friendly,’ ‘reliable,’ and ‘trustworthy,’ right? …
Blog
Business, Marketing
Doesn’t it feel like 2024 (like every other year, honestly) is just flying by? Time moves so quickly, it’s hard to believe we’re already a quarter of the way through! Notwithstanding whatever existential dread the accelerated passage of time might instill: if you agree,…
Branding, Digital Storytelling, Social Media
Everyone wears masks (of the metaphorical variety–an important clarification post-pandemic)… Right? Certainly, you wouldn’t act the same around your parents as you would with your significant other in the privacy of your own home. Nor would you display the same personality with an acquaintance…
Marketing, Social Media
Businesses running savvy social media campaigns often forget the key mantra of social media marketing: Followers ≠ Customers And that’s okay!! Followers and high post engagement are great for visibility and social proof, but on their own, they only signal popularity (and MAYBE credibility),…