Stealth marketing — is it an innocent tactic that helps attract attention, or a sly and unwelcome strategy that consumers are not particularly fond of? We wanted to break down stealth marketing, assess its classic and contemporary uses and let you judge for yourself…
Blog
Marketing
Perhaps surprisingly, a staggering 70% of marketers did not have a virtual event strategy in place before COVID-19 pushed everyone into their homes and locked the door behind them. Since then, virtual events have exploded in popularity and gained an almost instant ubiquity that…
Digital Storytelling, Marketing
Tips and trends seem to attract more limelight these days across the internet. We wanted to take a moment to look at some of the most prevalent challenges in the digital marketing space to see what we can learn from them and develop strategies…
Branding
Here at Jester, branding is one of our specialties. For businesses, it’s important to understand what goes into a strong, identifiable brand — both the integral components of what makes a brand so eye-catching and exactly how to achieve that for your own business!…