Here at Jester, branding is one of our specialties. For businesses, it’s important to understand what goes into a strong, identifiable brand — both the integral components of what makes a brand so eye-catching and exactly how to achieve that for your own business!
A robust and solid brand identity has the power to take your business to new heights. Connecting with new and existing customers requires stable relationships that are built on trust and loyalty, and branding is arguably one of the best ways to achieve that.
The benefits of strong brand identities
1. Memorability
If you want people to remember your brand, you have to give them something worth remembering. Pay close attention to logos, colour schemes, messaging, and the content you’re putting out under your brand’s name. These are all things that need to be taken into account when building your identity. Something as simple as your brand’s visual aesthetic can be the difference between being remembered by many, forgotten by few; or remembered by few, forgotten by many.
Think Google, PayPal, Coca-Cola — these are all incredible examples of (very large) brands that are instantly recognizable to millions and millions of people, and I bet that you could point out at least one recognizable attribute from each!
2. Customer loyalty
When customers relate to and share a brand’s values, they are more likely to return — it’s that simple! Attention should be paid to communicating your core values in a meaningful and intriguing way. This not only gives people a reason to stick around, but it’s also likely that they’ll share your message with their close friends and family. And as we determined in a previous post, word of mouth (WOM) marketing is still the most effective tool that we have to cultivate new customers and get people talking.
3. Increased credibility
Brands that have really anchored their identities and masterfully carried out their branding strategy often appear more credible. Think about it, who looks more credible:
- Someone who walks into a room wearing street clothes and speaking softly, all hunched over and indecisive about what they’re trying to say,
OR
- Someone who enters wearing a freshly pressed suit and tie, dress, or other professional garb and speaks proudly and directly to others in the room — perfect posture to boot!
We would say B, so why should it be any different for your brand?
If you need help with:
- Logo design
- Innovative, immersive cross-media content for digital and social platforms
- Social and web curation
- Corporate writing and editorial services
- Advertising and marketing collateral
- Photography
- Video production
…we have your back. We love getting businesses up and running with strong visuals, content, and strategies that will solidify them as a brand across the internet.