Website Design

Jester has been building websites since the early days of the “World Wide Web”. We pre-date Facebook, YouTube, and LinkedIn. We started out coding websites in Notepad when the Web was in its infancy, and as technology has evolved, we have too, and now we are experts in modern web platforms like WordPress, Shopify and more. And as new technologies and best practices emerge, like Artificial Intelligence and Generative Engine Optimization, we are right there to help understand and implement.

Web design is about the aesthetics of your site; web development is about its functionality. Ultimately, a great website provides a great user experience. At Jester, we believe that the best websites combine form and function to ensure that your site visitors have a seamless experience and a good reason to come back for more.

We have decades of experience building dynamic, inspiring websites for a broad range of clients in the private and not-for-profit sectors. We provide the aesthetic design and creative messaging so that your new website is user-friendly from the moment it goes live, and build robust, secure functionality that works for both you and your site visitors.

Let us build you an elegant, responsive, and intuitive website that will leave your customers delighted and ensure that their first impression of you is a ~~good~~ great one.

Our Approach

When you partner with us, you’re benefitting from Jester’s 20+ years of experience building and customizing all types of websites, from simple multi-page promotional sites to complex, database-driven sites (and everything in between). Our end-to-end design and development approach ensures that you get the right website for your needs, on time and on budget.

Here's how we do it:

Purpose and Goals:

Define Objectives: We work with you to clearly outline the purpose of your website and what you hope to achieve (e.g., lead generation, e-commerce, brand awareness, information dissemination or a combination).
Target Audience: We define who your target audience is, their needs and preferences, and understand how they will interact with your website.

Planning and Strategy:

Content Strategy: We look at the the type and structure of content you will create and publish, including text, images, videos, and other types of media.
User Experience (UX): Once we understand your ideal user journey, we design a UX that will ensure the site is easy to navigate, intuitive, and provides a positive user experience.

Domain and Hosting:

Domain Name: If you don’t already have one, we help you select a domain name that is relevant, memorable, and reflects your brand.
Hosting: Jester provides reliable web hosting that can support your website’s needs, including speed, security, and scalability. We also have plenty of experience working with several other hosting providers.

Design and Branding:

Brand Identity: Next comes the design. We ensure it aligns with your brand identity, including colours, fonts, and overall aesthetic.
Responsive Design: Every website we design is mobile-friendly and works well on all devices.

Technical Considerations:

Platform and CMS: We’ll help you decide on the platform and content management system (CMS) that best suits your needs (e.g., WordPress, Shopify, Webflow, Squarespace, etc.).
SEO: Search Engine Optimization is baked in from the start when you work with Jester. We will implement current SEO practices to ensure your website is optimized for search engines.

Functionality:

Features and Tools: What are the essential features your website needs? This can be anything from contact forms and e-commerce capabilities to social media integration and analytics tools.
Security: We’ll Implement the necessary security measures to protect your site and users, including SSL certificates, secure payment gateways, CAPTCHA and regular backups.

Content Creation:

High-Quality Content: Working with your Subject Matter Experts, we will develop high-quality, engaging, and relevant content that tells your story and adds value for your audience.
Visuals: We make use of (and create!) high-resolution images, videos, and graphics to enhance the visual appeal of your site.

Legal and Compliance:

Accessibility: We have a great deal of experience working with current accessibility standards, and we’ll make sure your website complies.
Anti-Spam: We are very familiar with worldwide spam laws including CASL, GDPR and CAN-SPAM.

Budget and Timeline:

Budget Planning: We can help you plan for the creation of a new website, a site refresh, or future development needs. This includes building and maintaining the website, including development, design, content creation, and marketing.
Timeline: We set realistic timelines for each phase of the project, from planning and design to launch and post-launch activities.

Post-Launch Strategy:

Maintenance and Updates: Your website project does not end at site launch. We help you with ongoing maintenance, updates, and improvements to keep the site secure and relevant over the long term.
Marketing and Promotion: We can also work with you to develop a digital strategy that will drive traffic to your website through SEO, social media, email marketing, and other channels.