TikTok. It’s been all the buzz for the past few years, and the fastest-growing social media platform ever. It provides a near-infinite amount of sensational, short-form entertainment…

But did you know it’s also one of the best channels to market and advertise your business?

You may find that hard to believe, given its purported reputation for simply being a platform for fun, sensational content aimed at the younger members of Gen Z–but that simply isn’t true. I mean, it certainly is a hit with middle-school and high-school-age teenagers, and offers a lot of superficial entertainment value. However, the fact remains that TikTok has over a billion active users, and recent analytics have shown that as much as 49% of the app’s user base is between the ages of 25 and 54. In other words, leveraging TikTok can be just as important as being on Facebook or Instagram in terms of connecting with current and upcoming consumers.

Luckily, TikTok makes it pretty simple to do so–no matter how big or small your business is–with several features designed to support marketing endeavours and a user base that is generally more engaging than most other platforms. 

You may not know this, but TikTok has its very own advertising platform, aptly called “TikTok for Business,” which allows you to seamlessly bring your team and assets onto the channel while providing you with easy access to powerful analytics, opportunities to collaborate with creators, run in-feed ads, create branded hashtags and unique video effects, and more! 

Outside of TikTok’s official support system, the next best thing you can do as a business on TikTok is reach out to influencers. Given the platform’s viral nature and emphasis on sensational content, TikTok is replete with inventive content creators who have large and dedicated followings within almost every marketable niche imaginable. Reach out to these influencers who might resonate with your product or service, and for the right price, many of them would be happy to help transform your brand messaging into fun and trendy videos for their thousands or even millions of followers.

Ultimately, TikTok has a lot to offer businesses in terms of potential exposure and marketing. The first step is to download the app, familiarize yourself with it as a consumer, and then start taking note of the current trends that your brand could potentially join in on. 

Want to learn more? Jester offers a variety of training on social media and more! Check out our offerings here.