Fractional Marketing
With over 30 years of experience, we know a thing or two about what works and what doesn’t in the world of marketing. We can light the way for your upcoming projects and campaigns and help take them to the next level. With our fractional marketing services, you get the best of everything that we do from digital and social strategy, to content and video production, training, and more — all backed by our strong leadership.
What is Fractional Marketing?
Fractional marketing involves hiring experienced marketing professionals (like us!) on a part-time basis to develop and execute tailored marketing strategies, providing your organization with high-level expertise without the expense of hiring full-time staff. This flexible approach allows your to scale your marketing efforts efficiently and effectively, adapting to your evolving needs and budget constraints.
What are the benefits?
- Cost Savings: Fractional marketing gives you access to top-tier marketing talent and expertise at a fraction of the cost of hiring full-time employees.
- Flexibility: We can help you scale your marketing efforts up or down as needed, ensuring you only pay for the services they require.
- Specialized Expertise: You will benefit from the diverse skills and experience of seasoned marketing professionals (that’s us!) who can offer strategic insights and innovative solutions tailored to your unique needs.
Is it Right For You?
Jester offers specialized Fractional Marketing expertise in a wide variety of domains, including digital, content, social media, video production and SEO, providing our clients with high-level skills without the need for full-time employment. Our services are extremely flexible and scalable, allowing for adjustable engagement levels and efficient budget allocation.
Who can benefit from Fractional Marketing services?
- Small to Medium-Sized Businesses: Access expert marketing strategies and execution without the high costs associated with full-time marketing staff, allowing you to compete with larger companies with less budget.
- Startups: Fractional marketing gives you the agility to quickly adapt marketing efforts as your startup grows and evolves, ensuring you can capitalize on new opportunities and market trends efficiently.
- Established Companies Seeking Growth: Explore new markets, launch products, and enhance your brand presence, all while maintaining control over your marketing budget.
- Non-Profit Organizations: Leverage expert marketing strategies and execution on a part-time basis, to help maximize your outreach and engagement efforts without exceeding your budget. You can effectively promote your causes, attract donors, and engage volunteers, all while maintaining financial sustainability.
Packages
The rate for a fractional marketing assessment for a small business can vary based on several factors, including the scope of the assessment, the expertise of the marketing professionals, and the geographic location.
Marketing Assessment Services
Includes a high-level review of current marketing efforts, identification of key areas for improvement, and basic recommendations.
Cost: $500 – $1,500
Includes a detailed analysis of marketing strategies, performance metrics, competitive analysis, and comprehensive recommendations.
$1,500 – $3,000
Includes an in-depth audit of all marketing channels, detailed performance analysis, competitor benchmarking, customer insights, and a full strategic plan with actionable steps.
$3,000 – $5,000+
These rates are general estimates and can vary based on the specific needs of the business and the complexity of the marketing landscape. We also offer customized packages tailored to the unique requirements of your business, which could affect pricing.
- Social media management
- Basic content creation (blogs, newsletters)
- Email marketing campaigns
- Monthly performance reporting
$500 – $1500 per month
10 hours per month
- Social media management and advertising
- Content creation (blogs, newsletters, graphics)
- Email marketing campaigns
- SEO optimization
- Bi-weekly performance reporting
- Marketing strategy development
Cost:
$1,500 – $3,000 per month
20 hours per month
- Comprehensive social media management and advertising
- Advanced content creation (blogs, newsletters, videos, graphics)
- Email marketing and automation
- SEO optimization and management
- PPC (Pay-Per-Click) campaigns
- Weekly performance reporting
- Detailed marketing strategy and implementation
- Market research and competitive analysis
$3,000 – $6,000+ per month
40 hours per month
The rates for fractional marketing packages can vary widely based on factors such as the specific services included, volume of content, and geographic location. These rates are general estimates and can fluctuate based on the specific needs of the client and the scope of services provided.
