Times are tough these days for small and medium-sized businesses (SMBs). The current economic downturn presents significant challenges, such as reduced cash flow and a decline in sales due to constrained consumer spending. SMBs often have less access to financial resources, making it difficult…
Digital Storytelling
Business, Content Strategy, Digital Storytelling, Marketing
Digital Storytelling
For generations, the greatest storytellers have crafted stories that resonate with their audiences. William Shakespeare, Walt Disney, Margaret Atwood, and Steve Jobs are just a few examples of great storytellers who have had the power to entertain us, change our perceptions, and embrace our…
Branding, Digital Storytelling, Social Media
Everyone wears masks (of the metaphorical variety–an important clarification post-pandemic)… Right? Certainly, you wouldn’t act the same around your parents as you would with your significant other in the privacy of your own home. Nor would you display the same personality with an acquaintance…
Digital Storytelling, Marketing, Storytelling
There is a very simple explanation for why marketing works. Human nature. And it’s a good thing, too. If our brains weren’t capable of taking shortcuts and making rapid calculations below the surface of our awareness, we’d do nothing and be nowhere. We’d be…
B2B, Digital Storytelling, Social Media, Storytelling, Video
Explainer videos attract and hold your audience’s attention faster and longer than text or audio alone. People want things fast. As mentioned in our post, 2022 B2B Social Media Trends being quick and efficient are game changers. Swiftness benefits business-to-business (B2B) and business-to-customer (B2C)…
Digital Storytelling, Social Media, Video
Video is everywhere. And as today’s largest social media platforms unequivocally prove, short-form video is King. But what defines a short-form video, where did it all start, and how can you make the most of it? What exactly is short-form video? A definitive definition…