Crazy, weird, insane, ridiculous, cursed… unhinged—until very recently, hearing any of these words used in reference to your business would’ve mortified any entrepreneur and called for an emergency re-branding. Business is, after all, business: it’s meant to be professional, ‘friendly,’ ‘reliable,’ and ‘trustworthy,’ right? …
Branding
Branding, Digital Storytelling, Social Media
Everyone wears masks (of the metaphorical variety–an important clarification post-pandemic)… Right? Certainly, you wouldn’t act the same around your parents as you would with your significant other in the privacy of your own home. Nor would you display the same personality with an acquaintance…
Branding, Marketing, Social Media
Predicting the future is an often unspoken requirement for marketers. And honestly, most of us just get better at feigning wisdom after the fact, or making predictions with some wiggle room for changing tides. More often, we’re as blindsided by the spinning world as…
Branding, Marketing
Your audiences can pick up on tired branding and lose trust in your business. Team Jester has written extensively on the importance of solid branding. But keep in mind that honing your brand voice takes maintenance. This facet of your business has no end…
Branding
Here at Jester, branding is one of our specialties. For businesses, it’s important to understand what goes into a strong, identifiable brand — both the integral components of what makes a brand so eye-catching and exactly how to achieve that for your own business!…
Branding
Humans have used brands as a way to distinguish themselves for over 4000 years. The practise of branding is believed to have begun with the ancient Egyptians, who began branding their livestock as early as 2,700 BCE. Simply put, a brand is a tool…