The importance of empathy in branding and marketing What do all your closest friends have in common? What makes you trust them? Why do you open up to them, let them in on your secrets and troubles? Because they empathize with you. Because you…
Blog
Branding
Establish relatability with your audience by telling your brand’s story Let us tell you a story… Of how the very prospect of reading a story piqued your interest and made you read beyond the headline. Throughout the history of humanity, stories have helped individuals…
Digital Storytelling
In this day and age, your business needs a solid digital marketing plan more than ever, one that keeps up with the changing face of the digital landscape. From Facebook algorithms to Instagram Stories, staying on top of the latest trends and features can…
Company
We hope you’re having a terrific summer! Jester has been busy as always, building beautiful websites, making excellent videos, rocking digital marketing and holding engaging training workshops for our clients. And speaking of training, we are now offering some exciting new advanced-level digital marketing…