Training

Since taking all of our training virtual, we’re unhindered by small conference rooms. We accommodate all group sizes from one-on-one sessions to small teams and larger groups. And, absolutely all of our courses are customizable. We can make any necessary tweaks so that you receive a more tailored training experience — just ask!

Whether you’re a seasoned professional looking to brush up on your skills, or a complete novice looking to blaze a trail for your business, we’ve got you covered.

Course Offerings

Everyone and everything is on social media these days and it can be tough to push your way to the top and get recognized. But for businesses, it’s vital to have that social media presence in order to attract and retain an audience. Learning the ins and outs of how these platforms work and understanding the importance of building a comprehensive social media strategy is paramount. If you’re looking to brush up on your social media skills, or just find out more about how social media can work for you and your business, then our Intro to Social Media course is perfect for you.

There is so much content floating around these days that you could convince us that it’s what the internet is made of. So how do you stand out from the crowd? You need compelling and engaging content, in all forms! Written copy, podcasts, photo, video, animation — it’s what we do for a living, so let us teach you! Our Creating Compelling Online Content course will walk you through the best approaches to creating content, teach you some best practices, and get your feet on the ground with an overall better understanding of online content.

Analytics are a vital part of a successful social media presence, but they aren’t always easy to decipher. Knowing how those numbers relate to your business goals and understanding your Return on Investment (ROI) is key to effectively demonstrating success (or failure) in your social media strategy. Our Social Media Measurement course is designed for people who want to gain a competitive edge with their social media activities, and take their social strategies to the next level.

These days, smart business owners know the importance of social media in marketing their business. However, it can be difficult to know where to begin. Should you create a blog? A Facebook page? Get involved with Twitter? And how do you make the most of these tools, while still managing to work on your business? This course is designed specifically for small-to-medium sized business owners and their teams. You’ll learn the value of social media in marketing your business, and develop a strategy that is based on your business objectives. You’ll become more familiar with the tools, not only how to use them but how to use them to communicate well. Additionally, we’ll look at some ways you can manage your social media marketing efforts efficiently, through collaborative and time saving tools and techniques.

Content is king, but writing strategies are not a one-size-fits-all. In this course, you’ll learn to write web content that is compelling, concise, and searchable; identify the fundamentals of creating a structured online article, create content that’s optimized for search engines (SEO), identify techniques for writing quality content that will help you rise above the crowd, and create a practical plan for your content to help you reach your goals.

WordPress is one of the leading Content Management Systems (CMS) available today. It’s free, easy to use, and really scalable — so your website can grow with your business. This introductory level course will provide you with everything you need to know about getting started with WordPress. You’ll get hands-on experience working on the WordPress platform and walk away with the confidence to get your own basic site up and running. In this course, you will learn how to:

  • Identify what type of WordPress installation is best suited to your needs
  • Create and set up a WordPress website and blog
  • Create and edit pages and posts
  • Manage users and comments
  • Customize your site with themes, widgets and plug-ins
  • Maintain your site and keep it up to date

Just like WordPress, Shopify is a wildly popular content management system, but with a focus on eCommerce. As such, it offers an expandable suite of tools and functionality to help you manage your digital or physical product inventory. This introductory course will show you how to navigate the Shopify admin dashboard, storefront themes, and plugins. We’ll show you how you can wow your customers at the storefront by:

  • Installing and configuring storefront themes
  • Installing and configuring apps
  • Adding and managing products, posts, and pages
  • Adding and managing sales channels
  • Configuring dashboard options

Search engine optimization, or SEO, is the process of improving website traffic from search engines. It sounds simple, but SEO requires a lot of knowledge and expertise in order for it to be effective and produce results — there’s a lot of content out there to compete with. In this course, we’ll walk you through the basics of SEO, the importance of keywords and keyword research, and how to optimize content so that your website can return on page 1 of search engines.

The importance of video in marketing is steadfast, and the shift we’ve all made to social media over the last decade or so hasn’t changed that. However, video for social media is different from other types of video — they need to be shorter, sweeter, and more interesting. In this course, we’ll walk you through the importance of video on social media, what quality videos can help you achieve for your business, and how to get started with producing them!

After two years of virtual everything, many businesses and organizations have elected to keep it that way. That means more virtual presentations and meetings, which may be difficult for some people to master after having spent their entire careers doing things face to face. Not to worry! Jester has been conducting and coordinating virtual meetings and presentations long before it was the norm. In this course, we’ll show you how to properly prepare for virtual meetings and events, give you a rundown on presentation software and how it interacts with different video calling apps, and how to all around become a better virtual presenter.

Past Training Projects

University of British Columbia

Universities are responsible for a variety of critical communications and marketing to make life easier for students and jobs easier for staff. UBC hired us to provide essential digital training services and came away with a better understanding of the digital space.

University of British Columbia Training
Canadian Museum of Nature

The Canadian Museum of Nature provides education, resources, and information on the natural sciences and even supports important natural history research. We were honoured to train their staff on all things digital so that they could more effectively communicate with their audience and spark worldwide interest in natural science.

Canadian Museum of Nature Training