Training
At Jester, we’re not only on the cutting edge of technology, we’ve got more than 25 years of experience as teachers and curriculum developers. We’ve taught small-medium sized businesses, non-profit organizations, government and individuals across multiple disciplines. When you learn with us, you get the latest information and best practices, and we can even tailor training to your specific needs with our customized solutions.
Who do we teach?
Individuals
Looking to upgrade your skills? Our digital marketing training for individuals offers personalized learning experiences and covers essential topics like SEO, social media, and content marketing to enhance your career prospects or grow your small business. Gain practical skills through hands-on exercises and real-world case studies, tailored to your specific learning goals.
Non-Profit Organizations
Jester has decades of experience working alongside and inside non-profit organisations. We focus on maximizing impact through cost-effective digital marketing strategies, including social media outreach, email campaigns, and donor engagement. Empower yourself and your team with the skills needed to amplify your organization’s mission and reach a broader audience.
Business to Business (B2B)
We’ve been doing B2B digital marketing for more than 20 years, and our training equips your team with advanced techniques for lead generation, content marketing, and social media advertising. Learn to craft compelling campaigns that drive business growth and establish long-term professional relationships.
Business to Consumer (B2C)
If you want to drive more customers to your business, it’s critical to master consumer-focused marketing strategies, such as social media marketing, influencer collaborations, and customer journey optimization. Work with us to develop the expertise to create engaging content that resonates with your target audience and drives conversions.
Government Organizations
We work closely with several government organizations to develop comprehensive training modules on public communication, crisis management, and community engagement through digital platforms. Enhance your team’s ability to effectively disseminate information and connect with citizens in the digital age, let Jester show you how!
Choose How You Want To Learn: Jester’s flexible training services mean you can learn the way that works best for you. We offer online, in-person, group or individual training designed to get you up to speed quickly and thoroughly. You can learn at your own pace with one of our online courses (coming soon!), or head into the classroom for instructor-led classes.
Enhance Your Skill Set: Gain the latest knowledge and practical skills in a variety of digital marketing techniques, tools, and strategies that are essential for business success.
Career Advancement: Improve your qualifications and increase your value in the job market, opening up new opportunities for career growth and higher earning potential.
Cost-Effective Marketing: Learn to create and manage effective digital marketing campaigns that maximize return on investment, helping your business achieve more with less.
Stay Competitive: Keep pace with the latest digital marketing trends and innovations, ensuring your marketing efforts remain relevant and effective in today’s rapidly changing digital landscape.
Improved Decision Making: Gain insights into data analytics and performance metrics, enabling you to make more informed, strategic marketing decisions.
Course Offerings
Everyone and everything is on social media these days. It can be tough to push your way to the top and get recognized. But for modern organizations, it’s vital to have a unique social media presence in order to attract and retain an audience. Learning the ins and outs of how these platforms work and understanding the importance of building a comprehensive social media strategy is paramount. If you’re looking to brush up on your social media skills, or just find out more about how social media can work for you and your business, then our Intro to Social Media course is the perfect choice for you.
In today’s digital world, content is king. So how do you stand out from the crowd? You need compelling and engaging content, in all forms! Written copy, podcasts, photo, video, animation — it’s what we do here at Jester, so let us teach you too! This comprehensive course will walk you through tried-and-true approaches to creating different types of content, teach you some best practices for each, and get your feet on the ground with an overall better understanding of online content.
Data and feedback drive success in the digital world. Analytics are a vital part of a successful online presence, but they aren’t always easy to decipher. The right measurement tools and best practices will allow you to chart your successes and failures so your next campaign runs even smoother and your digital strategy brings in steady returns. Let us show you how to gain that competitive edge.
Smart business owners know the importance of social media. However, it can be difficult to know where to begin. Should you create a blog? A Facebook Page? Get involved with microblogging? How do you make the most of these tools, while still managing to work on your business? This course is designed specifically for small-to-medium sized business owners and their teams. You’ll learn the value of social media in marketing your business, and develop a strategy that is based on your business objectives. You’ll become more familiar with the tools, not only how to use them but how to use them to communicate well. Additionally, we’ll look at some ways you can manage your social media marketing efforts efficiently, through collaborative and time saving tools and techniques.
Content is king, but writing strategies are not one-size-fits-all. In this course, you’ll learn to write web content that is compelling, concise, and searchable; identify the fundamentals of creating a structured online article, create content that’s optimized for search engines (SEO/GEO), identify techniques for writing quality content that will help you rise above the crowd, and create a practical plan for your content to help you reach your goals.
WordPress is one of the leading Content Management Systems (CMS) available today. It’s free, easy to use, and really scalable — so your website can grow with your business. This introductory level course will provide you with everything you need to know about getting started with WordPress. You’ll get hands-on experience working on the WordPress platform and walk away with the confidence to get your own basic site up and running.
Shopify is a very popular and powerful eCommerce management system. It offers an expandable suite of tools and functionality to help you manage your digital or physical product inventory. This introductory course will show you how to navigate the Shopify admin dashboard, storefront themes, and plugins. We’ll show you how you can wow your customers with your online storefront.
Search engine optimization, or SEO, sounds simple but requires a lot of knowledge and expertise to pull off well — there’s a lot of competition out there. In this course, we’ll walk you through the basics of SEO, the importance of keywords and keyword research, and how to optimize content so search engines and ultimately your audience can find you more easily. We will also cover the emerging world of Generative Engine Optimization, or GEO, as the world of Artificial Intelligence is poised to change the way we make our websites more findable.
The importance of video in marketing has exploded, and the shift we’ve all made to social media over the last decade or so has only made it more prevalent. However, video for social media is unique from other types of video — it needs to be short, sweet, and interesting. In this course, we’ll walk you through the importance of video in social media, what quality videos can help you achieve for your business, and how to get started with producing them!
After years of virtual everything, many businesses and organizations have elected to keep it that way. In this course, we’ll give you a rundown on presentation software and how it interacts with different video calling apps, how to properly prepare for virtual meetings and events, and how to become an all-around better virtual presenter.[/caption]
