Attract
The web is a very noisy place, and you need to stand out from the crowd. We need to get people to notice you by first, attracting them to your website. This involves optimizing your site for search engines (SEO) and building authority with fresh, timely, relevant content. This could include video to create buzz and attract targeted leads, social media to evolve the conversation, and email marketing to nurture your contacts.
Engage
One of the best things about the online world is that it is one-to-many, meaning you can compel interaction and build relationships with your visitors. This is done through a modern web design that enhances the user experience, intuitive interaction which positions your brand in a positive light, and content elements that can include calls to action (CTAs), forms, live chat, downloads, video and social media.
Convert
Now that you’ve gotten attention, let's turn your leads into customers. Marketing automation allows you to track conversions, with email marketing to generate leads. From there, you can prioritize potential customers and nurture them through your marketing funnel. At this point in the journey, your visitors are making valuable decisions about whether they want to engage further.
Inspire
This is the point where we work to transform your customers into brand ambassadors. We nurture the relationship further and put the focus on retention and loyalty. We encourage people to leave positive feedback and to come back time and again. And most importantly, we encourage them to spread the word. Sharing is caring after all, and the key to success is having people rave about you!
