I remember the first time I saw a social networking site. It was 2007, and I was sitting in the introductory session at PodCamp 2007 in Toronto. Four strangers were at the front of the room who would eventually become great friends…Chris Brogan, Julien…
Social Media
Social Media
TikTok. It’s been all the buzz for the past few years, and the fastest-growing social media platform ever. It provides a near-infinite amount of sensational, short-form entertainment… But did you know it’s also one of the best channels to market and advertise your business?…
Branding, Creativity, Social Media
Crazy, weird, insane, ridiculous, cursed… unhinged—until very recently, hearing any of these words used in reference to your business would’ve mortified any entrepreneur and called for an emergency re-branding. Business is, after all, business: it’s meant to be professional, ‘friendly,’ ‘reliable,’ and ‘trustworthy,’ right? …
Branding, Digital Storytelling, Social Media
Everyone wears masks (of the metaphorical variety–an important clarification post-pandemic)… Right? Certainly, you wouldn’t act the same around your parents as you would with your significant other in the privacy of your own home. Nor would you display the same personality with an acquaintance…
Marketing, Social Media
Businesses running savvy social media campaigns often forget the key mantra of social media marketing: Followers ≠ Customers And that’s okay!! Followers and high post engagement are great for visibility and social proof, but on their own, they only signal popularity (and MAYBE credibility),…
Branding, Marketing, Social Media
Predicting the future is an often unspoken requirement for marketers. And honestly, most of us just get better at feigning wisdom after the fact, or making predictions with some wiggle room for changing tides. More often, we’re as blindsided by the spinning world as…