Customer engagement is top of mind when we craft marketing strategies — conversational marketing is designed to do precisely that. On top of this, it streamlines the user experience and fosters brand loyalty. It accomplishes these by creating a personal feel to online business,…
Social
Social, Social Media
Have a plan! Managing an online community requires forward-thinking and strategic planning. Without a solid plan, things have a way of falling through the cracks or the cracks of cracks, never to be seen again, and in online communities, that’s a real faux pas….
Social
Human beings are social creatures. We love getting out there and mixing it up with some randoms! Okay, maybe not EVERY human loves rando maxing, but each and every one of us craves connection. It’s a part of our evolutionary development; we don’t fare…
Digital Storytelling, Marketing, Social
Why you should tactfully manage your brand reputation Managing brand reputation can sound quite daunting, but it can be as simple as writing content for this blog informing you, the audience, about something important regarding the industry on a website that works smoothly and…