General

Business, General, Marketing

You may be familiar with market or audience segmentation, but have you considered applying similar principles to your content? If your organization offers multiple products or services, then content segmentation may be a strategy your customers thank you for. To demonstrate, have you noticed…

General

As we round out the seventh week of coronavirus lockdown, the novelty, if there ever was one, has most definitely worn off. Individuals and businesses alike are beginning to settle into the “new normal” work-from-home reality. It is possible some businesses may see the…