The importance of choosing your brand colours and their impact on your audience You’re at a crossroads. On one end you see a gas station, and its roof is red. It reminds you of the empty sign on your car’s dashboard. You need a refill….
Blog
Digital Storytelling, Marketing, Social
Why you should tactfully manage your brand reputation Managing brand reputation can sound quite daunting, but it can be as simple as writing content for this blog informing you, the audience, about something important regarding the industry on a website that works smoothly and…
Branding, Marketing
Ethos, Pathos and Logos – Your tools for a successful campaign Advertising and marketing rely heavily on Aristotle’s three techniques of rhetoric – ethos, pathos and logos. You have experienced one or all of them while watching, reading or listening to an advertisement. According…
Marketing
The timing of your campaign launch can make or break it. “I wish it need not have happened in my time,” said Frodo.“So do I,” said Gandalf, “and so do all who live to see such times. But that is not for them to…