Tech companies face some pretty unique challenges in marketing their products and services, particularly in the B2B space. Their offerings can often be complex and there is a tendency to focus on technical details rather than customer-centric messaging. Today’s tech companies need to leverage…
Author: Susan Murphy
Non-Profit Marketing
Every non-profit organization has a story to tell, whether it’s a mission that inspires, a cause that drives action, or a vision for a better world. The meaningful stories of an organization and the people it serves are what motivate people to get involved….
Content Strategy
Imagine walking into a crowded room where everyone is talking all at once, yet somehow, one voice stands out. It’s not the loudest, but it’s the one that resonates with you. It’s speaking directly to your interests and passions. That’s what happens when your…
Social Media
I remember the first time I saw a social networking site. It was 2007, and I was sitting in the introductory session at PodCamp 2007 in Toronto. Four strangers were at the front of the room who would eventually become great friends…Chris Brogan, Julien…
Canadian Business
The trade war between the U.S. and Canada is now in full force, and many Canadian companies are concerned about continuing to use U.S. service providers for their online presence. Here at Jester, we understand these concerns and have already received some inquiries from…
Fractional Marketing
As we assist organizations in planning their marketing strategies for 2025, we find this question coming up over and over again – should I expand my marketing team in-house this year or hire a fractional marketing team? Fractional marketing is a strategic approach where…