Author: Susan Murphy
We are living in interesting times indeed. The COVID-19 pandemic has had an unprecedented impact on businesses across the globe. While these are challenging times, we are not without hope. At Jester, we understand your need to do everything possible to keep your business…
Our priority is the safety and well-being of our clients, staff and the community. To that end, Jester is now offering all of our training and digital marketing services virtually, in an effort to help prevent the spread of COVID-19/Coronavirus. We recognize that even…
Ethos, Pathos and Logos – Your tools for a successful campaign Advertising and marketing rely heavily on Aristotle’s three techniques of rhetoric – ethos, pathos and logos. You have experienced one or all of them while watching, reading or listening to an advertisement. According…
In this day and age, your business needs a solid digital marketing plan more than ever, one that keeps up with the changing face of the digital landscape. From Facebook algorithms to Instagram Stories, staying on top of the latest trends and features can…
We hope you’re having a terrific summer! Jester has been busy as always, building beautiful websites, making excellent videos, rocking digital marketing and holding engaging training workshops for our clients. And speaking of training, we are now offering some exciting new advanced-level digital marketing…
We’ve all been there. We’re tasked with coming up with a great idea, but there we sit, staring at a blank screen, with nothing coming to mind. It’s frustrating, to say the least. I call it “The Curse of the Blank Screen”, and it’s…