As we assist organizations in planning their marketing strategies for 2025, we find this question coming up over and over again – should I expand my marketing team in-house this year or hire a fractional marketing team? Fractional marketing is a strategic approach where…
Author: Susan Murphy
Business, Content Strategy, Digital Storytelling, Marketing
Times are tough these days for small and medium-sized businesses (SMBs). The current economic downturn presents significant challenges, such as reduced cash flow and a decline in sales due to constrained consumer spending. SMBs often have less access to financial resources, making it difficult…
Digital Storytelling
For generations, the greatest storytellers have crafted stories that resonate with their audiences. William Shakespeare, Walt Disney, Margaret Atwood, and Steve Jobs are just a few examples of great storytellers who have had the power to entertain us, change our perceptions, and embrace our…
Business
We are living in interesting times indeed. The COVID-19 pandemic has had an unprecedented impact on businesses across the globe. While these are challenging times, we are not without hope. At Jester, we understand your need to do everything possible to keep your business…
Uncategorized
Our priority is the safety and well-being of our clients, staff and the community. To that end, Jester is now offering all of our training and digital marketing services virtually, in an effort to help prevent the spread of COVID-19/Coronavirus. We recognize that even…
Branding, Marketing
Ethos, Pathos and Logos – Your tools for a successful campaign Advertising and marketing rely heavily on Aristotle’s three techniques of rhetoric – ethos, pathos and logos. You have experienced one or all of them while watching, reading or listening to an advertisement. According…