Here’s why your business needs a robust social media strategy You can now tell a story as it unfolds in the fewest words possible or just use images and videos to convey your emotions exactly as they are. Social media has evolved the very…
Author: Rafi Syed
Creativity, Storytelling
Lack of clear communication when asking for a creative or solving a problem only leads to bigger problems Non-professional miscommunication often leads to arguments, and mutual alienation, with both parties opting to part ways or tolerate each other passively. But, often in professional miscommunication…
Business
Letting your idea simmer in secrecy will spoil the tea. Here’s an idea: don’t shroud your next big idea in secrecy. A common mistake that most start-ups make is to fiercely guard the big idea from as many people as they can. It is…
Design
The importance of choosing your brand colours and their impact on your audience You’re at a crossroads. On one end you see a gas station, and its roof is red. It reminds you of the empty sign on your car’s dashboard. You need a refill….
Digital Storytelling, Marketing, Social
Why you should tactfully manage your brand reputation Managing brand reputation can sound quite daunting, but it can be as simple as writing content for this blog informing you, the audience, about something important regarding the industry on a website that works smoothly and…
Marketing
The timing of your campaign launch can make or break it. “I wish it need not have happened in my time,” said Frodo.“So do I,” said Gandalf, “and so do all who live to see such times. But that is not for them to…